5 Tips For A Great Logo Design

1. Target Audience

Identify the type person who will potentially buy your products and services then design around these principles
keep referring back to this throughout your design process to make sure you stick to the brief

A. Demographic information, Age,gender,location,ethnic,backgroud,maital status, income etc
B. psychographic information,
Intersests,hobbies,values,attitude behaviors, lifestyle etc

2. Font choice

finding The Perfect font for your design is all about matching this to the style of the icon. but this can be tricky if the match is too close, the icon and font will compete with each other for attention. if too different then the viewer won't know where to focus, the key is finding the right balance, somewhere in the middle

3. colour theory

Every colour, including black and white, has implications colours need to be picked carefully to enhance specific logo elements, instil certain emotions and bring nuance to your message with the use of shade and tone

in general terms, bright and bold colours are attention-grabbing but can appear brash. muted tone convey a more sophisticated image, but run the risk of being overly low key

4. avoid the obvious

a cliche in the context of graphic design can be defined as an image that may have been memorable at one point but has since been so overused that it has lost all ability to surprise

obvious design in the equivalent to junk food, its available everywhere and easy to consume, but passed through us without leaving nutrition or positive impact

5. keep it simple

the use of simple colours and shapes make it easier to perceive for the viewers of your logo.it is easier on the easy and will be easier to remember.

some say that simple logos are hard to market because some cannot easily determine the meaning of it, but it actually depends on how good your marketing strategies are, its this simplicity that allows the application of your logo to become versatile and hold its distinction when housed with other design elements in print on products or the web

Pandianto